Common software needs
Websites, apps, and custom software
Sites, phone apps, and software built for your business. You keep the code. Starter websites begin at $1,500. A simple app begins at $15,000.
Websites, apps, and automation.
We build websites, mobile apps, and custom software for a wide range of businesses. We also run a lead generation service, and we automate work for medical offices and CPA firms.
- Websites from $1,500
- Apps from $15,000
- Free automation audit
Our three specialties
How we organize our work.
Websites, apps, and custom software are our three specialties. We also run a lead generation service, and we automate work for medical offices and CPA firms.
Our service
Lead generation
A lead generation service we built and operate. It finds people who are ready to talk and gives your team a way to follow up.
Regulated offices
Automation for medical offices and CPA firms
Custom automation for offices that have to document what they do. We work with medical practices and CPA firms, and we scope the job around filing, billing, and records.
Broad market
Websites, apps, and custom software.
Published starting prices are for an initial build. If the work is larger than the package, we say so before anyone writes code.
Websites
A first site, or a store with a real catalog. Website details
Website
Starter website
A 5-page site for a company that needs its name, services, and a way to get in touch on the web.
Starting at $1,500 for the initial build
plus $100/month
What's included
- 5-page custom site
- Foundational SEO
- Contact / lead form
- Speed and mobile optimization
- Custom domain
Website
Growth — e-commerce
An online store with a catalog, payments, and a view of what is selling.
Starting at $3,500 for the initial build
plus $150/month
What's included
- E-commerce
- Advanced SEO setup
- Analytics dashboard
- Custom domain
Mobile apps
A simple app is one core user flow and one third-party integration. Anything beyond that is custom. Mobile app details
Mobile
Simple mobile app
One job on the phone, such as booking or taking a payment, plus one outside system it has to talk to.
Starting at $15,000 for the initial build
plus $150/month
What's included
- 1 core user flow
- 1 third-party integration
- Design and build
- Database and backend hosting
- App Store and Google Play deployment
Mobile
Custom mobile app
More than one flow, or more than one integration. We write the scope after a conversation.
Custom quote for the initial build
What's included
- Additional user flows
- Additional third-party integrations
- Custom features scoped to the product
- Quoted after a free consultation
Custom solutions
Internal tools and other software that does not fit a website or a mobile package. Custom solution details
Custom solution
Custom solutions
Internal tools, desktop software, and other systems that do not fit a website or a phone app. We scope them in a free conversation.
Free consultation
What's included
- Work scoped beyond a website or simple app
- Scoped to the workflow
- Free consultation
Lead generation
A service we run ourselves.
The lead generation service is our own product. It is built to find people who are ready to talk to your company and to give your team a clear way to follow up.
We will walk through the service against the way you handle inquiries today. If you want a wider look at automation, the business automation audit is free.
Read about the serviceCompliance automation
Built around records, billing, and filing.
Medical offices and CPA firms live inside a paper trail. Staff have to record what happened, bill for it, and file it in a way that can be checked later.
We map those steps, then build only the parts that should be software. The first conversation is a free business automation audit.
Read about this workHow we work
You work with the person writing the code.
Heartwood is a small company. The person who scopes the job is the person who builds it.
You own the code
You get the source code, the content, and a hosting path you can keep. A monthly retainer is available if you want us to keep making changes.
The scope is written first
We write what is included, what it costs, and how long it should take before production work starts.
The automation audit is free
For lead generation or office automation, we look at the workflow and tell you what is worth building. That conversation does not have a fee.
About
Who's behind Heartwood Logic?
We are a small software consulting company. We scope, build, and help you maintain software solutions that fit your needs.
Quinn Morrison
Co-founder
Quinn is a software engineer with years of experience across teaching, consulting, and startup building. He's passionate for building products that provide value and bridging the gap of technology and business for small to medium sized businesses.
Javontae Martin
Co-founder
Javontae is a specialty engineer with years of experience working with advanced server architectures and cybersecurity. He's passionate for bringing you the best solutions for your wallet and your business, all the while keeping your data secure.
FAQ
What we are and what we aren't
Pricing, ownership, and what we cover.
What does a $1,500 website include?
- Starter is a custom 5-page site. It includes foundational SEO, a contact form, a layout that works on phones, and a domain you control. Hosting and care is $100 a month. Extra pages, a store, or custom features are quoted on their own.
Do I own what you build?
- Yes. You receive the source code and the content, along with a hosting path you can keep or move. If you want us to keep making changes after launch, that is a monthly retainer.
When should we build an app instead of a website?
- A website is how people find you and learn what you do. An app fits a task people open often, such as scheduling or payments. A simple app is one main flow and one integration, starting at $15,000. If a website is the better first build, we will say so.
What is the lead generation service?
- It is a service we built and operate, separate from client websites and apps. It is meant to surface people who are ready to talk to your company and give your team a way to follow up. We walk through how it fits your sales process on a call.
What does automation for a medical office or CPA firm look like?
- We look at the repeated work around records, billing, and filing, then build software around that workflow. Medical offices and CPA firms are the practices we take on. The first conversation is a free audit, and we write a scope before we build.
How do we start?
- Send a note about the work, or ask for a free business automation audit. We reply within one business day, confirm whether the project is a fit, and write the scope before production code starts.
Contact
Tell us what you need.
Describe the website, the app, the lead flow, or the office workflow. If you want the free automation audit, say so in the message. We reply within one business day.
- Websites from $1,500. Simple apps from $15,000.
- Automation starts with a free audit.
- (931) 201-9687